A website (also written Web site or simply site) is a collection of related web pages containing images, videos or other digital assets. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called URL.
Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user’s application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.
All publicly accessible websites collectively constitute the World Wide Web.
A website may include text, images, sounds and other content, and may be interactive.
Gain a larger clientele base : Everyday more people turn to the internet for their business solutions. Having a website introduces a business to new consumers and helps retain them as a client. You can publicist your business, service or products to millions of potential customers. Having a web site can increase your sales.
Educate consumers about your business : Many consumers research services and products online before purchasing. A website will familiarize consumers with your business and make them feel comfortable doing business with you.
Increase customer confidence : Customers can tell a lot about a company from the design of their website. An unorganized, unappealing website is a major turnoff to consumers. On the other hand, a professional looking website lets consumers know your business is serious and dedicated to their needs.
24 hour global presence : Consumers need information 24 hours a day. The internet is always active, and consumers around the world can look up information and conduct business at their convenience. A website allows a business to always be there for their customers regardless of the time of day. Your business can advertise and publicist on the internet 24 hours a day, 365 days of the year.
Keep your clients updated : Consumers feel more comfortable doing business with companies of which they are familiar. It is important for a business to keep clients updated with their latest news, services and products.
Improve communication with customers : A website enhances communication between consumers and businesses. Websites that are equipped with email forms allows consumers to ask their question in a moments notice. Other features are message boards, blogs, contact information and other web forms. Web sites make it easier for customers to do business with you. These customers can be global or local.
Keep the edge on competitors : Businesses that have a website are already at a huge advantage over their competitors. When a consumer visits a clean well structured website and an average website that offers the same services, it is a brainpower which business they will choose.
Provide convenient support for your customers : A website is a way to help support a customer’s needs when phone support is unavailable. Many websites have a frequently asked questions page that answers many customer concerns. If customers still have support issues, a website can allow them to submit their problem via web form which will allow a business to provide an appropriate solution in a timely manner.
Improve business to customer relationships : The convenience of a website helps increase productivity, performance and speed. It takes months to gain a good customer, but seconds to lose one, and it is hard to lose a satisfied customer. A website can also inform a user of their project’s status, account information or balance. Your business now has an extra outlet for taking orders.
Cost effective promotion and marketing : A website is a low cost, effective way to market your business. Television and magazine ads are great ways to publicize, but are often too expensive and do not always provide enough information. You can link your web site with other advertising campaigns therefore creating brand awareness.
Updation of Websites at lower costs : You can update your web site with your latest news or prices much easier and cheaper than print based media. A web site can save you a lot of money in communication and administration costs.Web sites are easier and cheaper to change / update, than conventional print based media. Content Management Systems can be set-up so that you can update any section of your web site, whenever you want as often as you want.